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The Fallacy of Network Marketing as an Online Only Business

The Fallacy of Network Marketing as an Online Only Business

Many of you know that in the 1980’s and early 1990’s I was relatively successful at MLM. By that I mean I built several organization to a leadership level. In USANA terms that means the Gold Director level or above.

After 20 years away from network marketing I am finding that it still about personal contact.

MLM has Changed?

Nearly everyone I have met over the past year that talked about a network marketing business was telling me, “MLM has changed” and some have tried to tell me, “Network Marketing is all online now”. I have been amazed at how many people and programs there are out there online claiming they can show you how to succeed at the business and never have to make personal contact.

Programs I looked Into

I looked into alot of these so called “instant success at MLM” programs or instant leads programs.

What I found is these people are trying to sell you on the idea, “just buy my product or training and you can do MLM all online”. They will try to tell you “Discover the Foolproof 100 Leads per day system” Just pay me $997.00

Or they will tell you that the Revolution has begun and pay them $59.99 per month and their system will get you 100+ leads per day fast.

Those people are just trying to sell you a program, a product. Most are not working an MLM company and obviously they are still working on the wage mentality. Sell a product, get a commission.

That is NOT what Network Marketing is all about and if they were actually working an MLM opportunity they would know that. They are not. They are sales people. Affiliate marketers at best. Scammers at worst. But not network marketers.

What Network Marketing IS About

What Network Marketing is all about, and what I want to do, is building a team of motivated business owners to leverage my TIME and my effort.

The reason people get into network marketing is a recurring income that happens even if we take time off to enjoy life. That happens when we have helped create leaders in my business that will be working to build their businesses even when we have taken an extended vacation.

Building MLM Leaders for Long Term, Recurring, Leveraged Income

Building those leaders is what ensures you will have a recurring income. Building leaders takes face to face and telephone contact. It takes spending time helping those future leaders learn how to invite, present, sponsor, and then train and mentor their own people to duplicate those actions.

You can’t do that just by sitting at a computer screen or using some catch page system you bought from that guy on Twitter or Facebook.

Yes, you can develop some if not many of your leads online. But you can’t build a sustainable business and recurring income.

The plain and simple fact is that to build a business full of leaders motivated to build their own businesses you still have to pick up the phone and make personal, one on one contact with people.

Can you get leads online?

Absolutely! And there are many methods of digital marketing that do work to create targeted leads of interested, motivated people.

  • Blogging – WordPress. Blogger and other platforms are free
  • Social Media – Facebook. Twitter, LinkedIn, Google+ and Pinterest
  • Email Marketing – Build a list and keep in touch regularly
  • Video Marketing – YouTube, Viddler, etc…
  • Webinars – LiveStream, GoToMeeting and more
  • PPC and Facebook Ads

But you don’t have to pay for a “system” to get those leads. There are plenty of free resources out there to help you learn the basics of those and then go experiment with how they work best for YOU.

Offline sources of leads

The internet is not the only or even the best source of leads. You have leads all around you every day and I am not talking about your warm market.

Here are just a few. Let your imagination go to work and I am sure you can think of dozens more FREE source of local leads.

  • Real Estate Signs
  • Bulletin boards in local businesses with Business cards and ads
  • Local Home Shows, Trade Shows and Special Events
  • Chamber of Commerce and other Networking Events
  • Asking your warm market for referrals, NOT joining your business

So how do I build a sustainable business?

Network marketing is a business of sorting, not selling. You have to talk to people and find out about them as a person.  Are they:

  1. The people you want to work with. That you want to invest your time in.
  2. People that have the dreams and drive and mindset to work the business.

Once you have interviewed people and determined if they are even a good fit for you and this business, then you have to present the products and the opportunity.

Some will tell you that a video or a conference call can do the presentation for you and to a point they are right. But first you have to pick up the phone, qualify the person, find out WHY they want to do the business, what their dreams are and if this opportunity is for them. THEN and only then, direct them to your online video or conference call.

If they don’t have a strong enough why they will simply drop out at the first sign of resistance and you will be building your business over and over and over again.

The Secret to MLM Retention

To get people motivated to work the business you need to talk to them, find out WHY they want to do the business. You have to find out what people’s dreams are and show them a way to achieve them.

To keep people in the business you have to build a personal relationship with them.  You need to train them, guide them, mentor them. You need to show them that you are personally committed to their success. You need to be as committed to their dreams as you are your own. Then they will be motivated to push through all the challenges in building a network marketing business of their own.

You can’t do that from behind a computer keyboard.

The Bottom Line

Pick up the phone, make appointments, and get out there talking to people one-on-one and in groups. The telephone and face to face contact is still the only duplicatable way to build a lasting MLM organization.


2 Comments

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